Keyword selection is the most important aspect of SEO strategy. If you target the wrong keywords, you could be wasting time and money on a strategy that will never deliver the goods.
SEO keyword selection is part art, and part science. It’s an art in that you need to think like your audience, and evaluate each keyword’s relevance as it relates to your brand and objectives. It’s a science in that once you’ve compiled a list of potential keywords, it’s a numbers game. Ultimately, you’re looking to strike a balance among Monthly Search Volume, Level of Competition, and Keyword Relevance. All three factors must be optimized if you want to maximize ROI on your SEO strategy. But how do you put it all together to evaluate which keywords are right for your site? I’ve created metric called the Keyword Optimization Index to help evaluate keywords. Here’s how it works…
