As CPMs fall on almost all forms of advertising (including online), publishers are preparing by exploring new business models. One such business model is paid content: users pay to access a portion or all of the website content. There are some very rare exceptions where paid content does have possibilities (such as market research, financial analysis, and any other types of content which businesses can profit from reading), but for newspaper and magazine publishers, it’s pretty clear that paid content is not an attractive option, at least in the near future. Here is my reasoning…

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